Company Dynamics
Average Deal Size
Average dollar amount of each won deal, or a year’s worth of subscription revenuesClose Ratio
Percentage of total appointments your reps can turn into customersCampaign Inputs
Total Target Accounts
Number of potential accounts to be targeted in the campaignCost Per Month (no-commitment)
Amount Leadingly charges in each campaign termMonthly Results
Monthly
ANNUALLY
Number of Appointments Generated
Increases as campaign progresses and tactics improve30+
360+
Number of Appointments Set
Projected number of won deals based on appointments generated and close ratio11
126
Gross Cost Per Appointment
Total costs divided by the number of appointments set; decreases as the campaign progresses$82
$82
Cost Per Customer Added
Total costs divided by number of deal conversions; also decreases as the campaign proceeds$233
$233
Gross New Revenue Generated
Projected dollar amount of sales from customers acquired in the campaign. This only shows first campaign$52,500
$630,000
Appointment setting Costs
Total investment per month$2,450
$29,400
Net New Revenue Generated
The additional sales amount minus the total costs per term$50,050
$600,600
Full Monthly Campaign Results
Number of Appointments Generated
The total appointments set count at the end of the campaign30+
Number of Deals Converted
The total number of appointments set in the campaign that turned into customers11
Gross Additional Sales Closed
The total amount of new business acquired in the campaign$52,500
Net Additional Sales Closed
The amount of new business generated by the campaign minus total campaign costs$50,050
Gross ROI
The ratio of gross additional sales closed over total investment$52,500
Net ROI
The ratio of net additional sales closed over total investment$50,050